Ma’s Goodie's Shea Luxe Moisturising Body Wash is a rich, creamy cleanser designed to gently cleanse while helping leave dry and sensitive skin feeling soft, comfortable and nourished.
At the heart of this formula is sodium cocoyl isethionate (SCI) — the premium coconut-derived surfactant producing a lavishly rich, cushiony lather that feels almost creamy against the skin, cleansing thoroughly while actively respecting the skin's natural lipid layer. 
Refined shea butter deposits a conditioning veil onto the skin surface during cleansing that remains meaningfully present after rinsing. 
Lamesoft — a sophisticated conditioning agent that is designed to deposit and adhere to the skin surface through the rinsing process, leaving behind a perceptible veil of softness and hydration. 
Allantoin brings its well-documented dual action of soothing and cell-renewing properties to the formula — calming any irritation or redness, smoothing rough skin texture and promoting the gentle cellular renewal that keeps skin looking fresh and feeling consistently comfortable.
Sodium lactate — helps to maintain the skin's optimal moisture balance by supporting its natural humectancy. 
And enveloping everything is the fragrance —  cosy and sophisticated. It lingers on the skin long after the water runs cold, wrapping you in a gentle, enveloping warmth that makes this body wash as much a mood as a product. Comes in a 250ml pump bottle.
Key Benefits:
SCI creates a lavishly rich, cushiony lather — cleanses without stripping
Refined shea butter deposits lasting moisture that lingers after rinsing
Lamesoft leaves a perceptible veil of softness and hydration post-rinse
Allantoin soothes, smooths and promotes gentle cell renewal
Sodium lactate maintains the skin's natural moisture balance
Genuinely bridges the gap between cleanser and moisturiser
Warm, enveloping fragrance that lingers beautifully
Skin left clean, soft and deeply nourished — no tight or dry feeling
Skin Types: All skin types — particularly beneficial for dry, sensitive skin or skin that feels tight and uncomfortable after washing
Best For: Anyone who finds conventional body washes drying, those who want to simplify their shower routine, dry skin sufferers, anyone seeking a deeply comforting sensory shower experience
How to Use: Apply to wet skin using hands or a soft body sponge and lather generously, taking a moment to enjoy the rich, cushiony texture. Rinse thoroughly. For very dry skin, follow with a light body lotion to seal in the moisture deposited during cleansing. For normal to combination skin, the deposited shea and Lamesoft layer may be sufficient as a standalone moisturising step.